As part of a Marks and Symbols design class I chose to design a symbol set for my local Woodland Park Zoo, a place that has sparked delight discovery, and unforgettable memories for generations of Northwest families. Their belief that people who experience the wonders of the natural world are inspired to protect it resonate with my personal beliefs and experience. This zoo in the heart of the city has an urban, friendly, bold brand that I was happy to work within. I envision these symbols being used on maps and other wayfinding materials, promotional materials, and in the gift shop.
For Seattle's Woodland Park Zoo